Friday, May 20, 2005

Eurostyle Sponsorship

Some notes about corporate sponsorship in Europe.

Once at a very nice gas station mart, we went to use the restrooms and saw that the paper towels had advertisements on them. What a novel idea, if one is going to have paper towels, why not sell the real estate on them? It doesn't feel much different than selling the real estate on the back of receipts.

The banners on Amsterdam museums all have the logo of the corporate sponsor. Sometimes museums only have the logo on the banners on poles in SF. Not on the exhibit banners that are on the museum itself.

exhibit banner

sponsorship detail

Historic buildings here have every sort of logo hanging off it. I'm not quite sure how I feel about that. It is definitely an eyesore and makes the building look sadly disrespected.

Would it make a difference if those buildings were nonprofit entities and this was one of their revenue models? I'd say "yes", but if I wasn't in corporate sponsorship for npo's would I feel the same? And what makes the money different if it comes from the same purse? Because of the recipient? Is a "good" end result justify receiving the money?

0 Comments:

Post a Comment

<< Home